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The One Page Business Plan (1PBP®) - 3rd Edition by Brian Birley
FOREWORD By Dr. Mark Rehn - Associate Program Director, Mt Eliza Centre for Executive Education (Melbourne Business School); Independent Consultant; Speaker of The Year for The Executive Connection (TEC) – formerly Business Transformation Executive IBM Global Services ANZ and Managing Director Aptech Australia. Shared strategic direction is one universally accepted prerequisite for maximising enterprise success. Another is performance measurement and feedback. Via simple concepts and direct language grounded in practical experience, Brian Birley’s book “The One Page Business Plan (1PBP®)” links these two prerequisites for practical implementation in Small to Medium Enterprises. This is a commonsense, pragmatic, and easy-to-read book. Enterprises that follow Brian’s advice will reap the benefits of having all their people striving to achieve their agreed strategic direction – right down to defining and measuring individual job outcomes. Look Inside!
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